What is link popularity?
Why is it important?
Link popularity is the art of increasing the number of quality web sites linking to your web site (known as your site’s link popularity).
Increasing the number of quality links to your web site is the single most efficient technique you can use to increase traffic to your web site and boost your search engine rankings. The benefits of having a large number of relevant web sites linking to yours are two-fold….
- Direct Traffic
Your web site will start to receive a consistent stream of highly targeted visitors. Unlike search engine rankings and paid advertising (banners, per click, etc.), traffic generated by link campaigns can usually be counted on for years to come, with no recurring cost. If you have a commercial site, an added benefit is that incoming visitors may perceive your site in a better light, since they have found it via a recommendation (link) on another web site.
- Search Engine Rankings
Increasing the link popularity of your web site can dramatically improve your search engine rankings. Most major search engines have tailored their algorithms (internal rules used to decide which sites are given priority) to reward sites which have high link popularity. Why? Two reasons…
- Search engines have found that judging a site by who links to it is one of the best indicators of site quality. After all, not many webmasters India make a habit out of linking to bad or less than useful web sites.
- In the past, search engines have played a continual cat and mouse game with many webmasters who try to ‘trick the engines’ or ‘beat the system’. Link popularity is one of the few factors which is very difficult to abuse (a webmaster would have to have control of tens or hundreds of different sites located on different servers). As a result, it is a safe bet that the major engines will continue to rely on link popularity and reward ‘well-linked’ sites in the future.
It is this approach which has made search engines like Google the new standard. In fact, Google’s entire approach relies heavily on link promotion and link quality. In describing their proprietary ranking system (Page Rank), Google’s web site says the following…
Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
It’s not just quantity…. it’s quality!
Just getting hundreds of random web sites to link to you will not help your traffic or search engine rankings. The quality and content of these sites is critical. Ideally, you will want to approach established sites already listed in the search engines which have content related to your web site. These sites already have a steady stream of targeted visitors . In addition, links from these sites have the advantage of being considered ‘more relevant’ by the search engines and will help your own rankings improve.
Summary
If done correctly, proper link promotion will dramatically increase the number of quality web sites that link to you. These additional links will provide your web site with a consistent stream of highly targeted visitors and give you an ongoing advantage with the major search engines.
How to go about it?
There is no ‘instant solution’ to boosting your link popularity. An effective link promotion campaign involves….
- Locating established quality web sites containing content relevant to your web site.
- Approaching the webmaster of each site in a professional manner and explaining the benefit of linking to your web site.
- Organizing your link promotion campaign…. tracking your results and following up when necessary.
Article Written By Yoginet India
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