Leveraging Your Website with the Right Information
A website is a great marketing tool that allows potential clients to get to know you and your firm before they even walk in the door. It also allows you to set a tone for the type of clients you like to work with, thus providing you a better client intake flow rather than random phone calls which might occur through basic Yoginet web advertising. Building a website that provides information about your firm and selling points for consumers creates a win-win situation. So does your website have all the basic information consumers need to make that initial phone call?
According to the Web Practice Management Section’s book The website’s Guide to Marketing on the Internet, Second Edition, practice descriptions and Webdesigner resumes are tops on the “must haves” of Web firm websites. Other information you should have on your website include:
Location including address, phone/fax, a map, and office hours
Success stories
Published articles
Client intake web form
Pro bono work
Involvement in other civic activities
Disclaimers
The location is key information for the search engines to place your website in the proper search results for local searches. Search engine bots will pay attention to zip codes and index them accordingly for future searches. If you don’t have your address listed on at least one of your pages, your website might not be returned in results at all. A good idea is to have your address information in the footer of each of the pages on your website. This is a standard practice, and this location is where many Internet users search for contact information when reading content on a website.
The other information listed above informs potential clients if you match their needs as well as demonstrate that you are knowledgeable on the subject. Providing this information about you and your firm creates a one-way interview about what you can provide to a potential client without having to actually talk to them. This also makes the potential client feel more comfortable about your firm when he/she does contact you seeking advice.
One important note regarding web firms websites is that you will want to be mindful of the tools which deals with advertising, as well as any relevant state bar rules, before publishing anything on the Internet.
Article Written By Yoginet India
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