Why does your Company need a Website?
Many Small and Medium sized businesses, ask the question ‘Why do I need a Website?’, and moreover ‘Why should I pay for a Website when I cannot see any tangible benefits?
The answers to both questions can be summed up with the following three benefits…
- Improved Corporate Image
- Improved Customer Confidence
- Increased Sales
- Secured Company / Brand Name
Improved Corporate Image
To a medium sized company ‘Corporate Image’ can be seen as something for the big companies who have money and time to spend on developing and refining a corporate image. However, no matter what the size of your Company a professionally designed website can both bolster and in many cases help define or improve a Company’s corporate image.
Secured Company/Brand Name
Register your Company/Brand name as your website name, before someone else do it because anybody from anyplace can register any name as their own.
Improved Customer Confidence
Today, when a consumer is searching for a new product or service, they tend to use both traditional (newspapers, adverts, etc) and newer (web, email, etc) methods in the search. Although the majority of prospective customers of small businesses will still use the traditional methods, for finding a suitable company, many will then progress to (if available) looking at the Company’s website to investigate whether their needs will be fulfilled, whether the price is right, and perhaps more importantly, whether they like to look of the company. By combining both traditional and newer methods, your Company can exploit these tendencies, and given a well designed website, provide the prospective customer with the right signals to turn them into a paying customer, and with the right website into a regular customer of your Company.
As a direct result of the above two points, your Company will be able to increase the conversion ratio, of prospective customers, into paying and repeat customers. A well designed website, is not only a pretty face for your Company, it is an essential part of the success and future of your Company in the 21st Century.