Search engines don’t put your website at the top of the search results just because you want to be there. You need to create your pages using semantic markup including valid HTML and CSS that uses the structure of the page to reflect your most important content.
The first step towards search engine optimization is repeating the same key phrases in your titles, headings, links, and text.
Don’t go crazy though — because Google spends all day looking for websites publishing duplicate content and you don’t want to be penalized! It’s important that you only publish original and informative text on your site.
Next you need to utilize the most basic tools you have for gathering data about the visitors to your website and your rankings in the search engine results.
Make sure to sign up for Google Webmaster Tools and Google Analytic for your domain. This will allow you to see which content and web pages bring traffic to your site, so you can focus your efforts on techniques that will work.
An expert at search engine optimization can save you tens of thousands on Google Ads!